K-SWISS REBRAND

Applied Design

K-swiss received a rebrand to help push them to the next level in a new generation. The strategy is to expand on their latest collection called The Gen K Collection, which is a line of sneakers built for entrepreneurs. I am a young entrepreneur myself and I knew this would be relatable to other entrepreneurs and a topic I am passionate about.

For this project I have created posters that would be displayed in stores, pop up shops, potentially around campus and online. A mobile app that allows K-Swiss New Era members to get exclusive notifications on shoes, apparel, and schedules for professional talks. I revisited their website to provide a more modern look that has a call to action for the app so customers can download directly from the site. I thought it was important to create a catalog featuring two upcoming entrepreneurs for this campaign that will provide some information on what they do and who they are. Lastly is a commercial video that goes behind the scene of the photoshoot we had and how young entrepreneurs are coming together to create this rebrand for K-Swiss