Multi-audience responsive site design

PROJECT DESCRIPTION:
Design a site to present information at two levels of detail: basic and extended. The site will be designed with mobile devices in mind, as well as for larger displays.

PROJECT JOURNEY:
Teams, site topic, and client
Part A: Design process — prep and plan
Part B: Design process — sketches, wireframes, and comps
Part C: Presentation board

PROBLEM:
Currently Yarn It & haberdashery are using two separate websites to communicate to their customers about classes and products. While gathering research we also found that Yarn It & haberdashery are leaving out critical information to engage with their customers because they are not certain how to display all the information they want.

GOAL:
Our goal is to design a site for Yarn It & haberdashery to sell their products, and get involved in their club. Like the previous project, this site will be designed mobile-first, and using RWD principles to accommodate larger displays. A suite of marketing collateral materoals will also be created for Yarn It & haberdashery

TEAM: Carlisa Hayes (Design/Research), Jessica Willmore (Design/Research) Lauryn Muniz (Research)

To see more research visit my Behance account here.